Founded in 1995, Medscape surpassed the milestone of 1 million members from around the world. However, most of these members were not US-based physicians. This was wonderful for global medical education but hazardous for the owners of Medscape because the early business plan depended on advertising and sponsorship aimed at US-based physicians.
Enacting, publishing, and following a Code of Ethics for Medscape was a critical early step in building trust in the company's honesty and integrity. Medscape had to convince the audience of the reliability of content presented through a strange new medium — the internet — that was itself awash in untrustworthy and often flagrantly false information
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COMMENTARY
How Medscape Became a Leader in Online Medical Information
George D. Lundberg, MD
DisclosuresFebruary 10, 2021
Founded in 1995, Medscape surpassed the milestone of 1 million members from around the world. However, most of these members were not US-based physicians. This was wonderful for global medical education but hazardous for the owners of Medscape because the early business plan depended on advertising and sponsorship aimed at US-based physicians.
Enacting, publishing, and following a Code of Ethics for Medscape was a critical early step in building trust in the company's honesty and integrity. Medscape had to convince the audience of the reliability of content presented through a strange new medium — the internet — that was itself awash in untrustworthy and often flagrantly false information
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Cite this: George D. Lundberg. How Medscape Became a Leader in Online Medical Information - Medscape - Feb 10, 2021.
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Authors and Disclosures
Authors and Disclosures
Author(s)
George D. Lundberg, MD
Consulting Professor, Health Research Policy, Pathology, Stanford University, Palo Alto, California
Disclosure: George D. Lundberg, MD, has disclosed the following relevant financial relationships:
Serve(d) as a director, officer, partner, employee, advisor, consultant, or trustee for: CollabRx
Received income in an amount equal to or greater than $250 from: The New York Times