When I first started my social media page years ago, I never imagined the giant it would turn into today. I remember my colleagues making fun of me for blogging, and now my audience has grown into hundreds of thousands of followers between multiple platforms.
It has been said that physicians should not be on social media, but I beg to differ. Social media is exactly where physicians should be.
When I first started my social media channels and blog, it was to simply document my journey as a new mother in residency. I was fresh into an ob/gyn residency with a new baby after being told multiple times that I could never make the two work. My story resonated with many people, and I soon realized that my simple blogs would turn into so much more. Social media became a way of building my brand, providing medical information, and establishing a new patient base.
I have networked and formed new relationships with other physicians, learned the latest medical information, and attracted many new patients.
In a regular office or hospital call day, I may see 20-25 patients. However, with social media, I have had videos that reached millions of viewers.
