This transcript has been edited for clarity.
Hello. I'm Dr Steve Strakowski. I'm associate vice president for regional mental health and professor and chair at the Dell Medical School in the Department of Psychiatry at the University of Texas in Austin.
Today I want to wind up our series, Branding Psychiatry, that we've been discussing for the past three video conferences.
First, we recognized that our brand is not optimal. The general population and public really don't understand us. Our first step was to define what we are. We came to a definition that we are a medical specialty, specifically managing disturbances of brain function that affect behavior. We frame this management within biopsychosocial treatment paradigms that use our medical expertise and training, which separates us from other mental health care providers.
[W]e're not going to formally talk about building commercials for the next Super Bowl, but we do want to make sure we think about how we present ourselves to the public.
In the second step, we talked about placing ourselves more completely into the larger medical context. We are, in fact, physicians, and it is very important for us to be part of the larger medical environment. We provide an important subspecialty that is a critical component of optimized healthcare.
Should Doctors Keep a Foot in the Exam Room When They Enter the Boardroom?
Psychiatrists With Scalpels: the History and Future of Psychosurgery
14.5 Million Americans Signed Up for Healthcare Under Affordable Care Act
States Watching as Massachusetts Takes Aim at Hospital Building Boom and Costs
COMMENTARY
A New Era, and Marketing Plan, for Psychiatry
Stephen M. Strakowski, MD
DisclosuresMarch 26, 2019
This transcript has been edited for clarity.
Hello. I'm Dr Steve Strakowski. I'm associate vice president for regional mental health and professor and chair at the Dell Medical School in the Department of Psychiatry at the University of Texas in Austin.
Today I want to wind up our series, Branding Psychiatry, that we've been discussing for the past three video conferences.
First, we recognized that our brand is not optimal. The general population and public really don't understand us. Our first step was to define what we are. We came to a definition that we are a medical specialty, specifically managing disturbances of brain function that affect behavior. We frame this management within biopsychosocial treatment paradigms that use our medical expertise and training, which separates us from other mental health care providers.
In the second step, we talked about placing ourselves more completely into the larger medical context. We are, in fact, physicians, and it is very important for us to be part of the larger medical environment. We provide an important subspecialty that is a critical component of optimized healthcare.
Medscape Psychiatry © 2019 WebMD, LLC
Any views expressed above are the author's own and do not necessarily reflect the views of WebMD or Medscape.
Cite this: Stephen M. Strakowski. A New Era, and Marketing Plan, for Psychiatry - Medscape - Mar 26, 2019.
Tables
Authors and Disclosures
Authors and Disclosures
Author(s)
Stephen M. Strakowski, MD
Professor of Psychiatry and Behavioral Neuroscience, Psychology, and Biomedical Engineering, University of Cincinnati College of Medicine; Senior Vice President, Strategy and Transformation, University of Cincinnati Health, Cincinnati, Ohio
Disclosure: Stephen M. Strakowski, MD, has disclosed the following relevant financial relationships:
Serve(d) as a director, officer, partner, employee, advisor, consultant, or trustee for: Roche; Procter & Gamble; Novartis; Sunovion
Received income in an amount equal to or greater than $250 from: Roche; Procter & Gamble; Novartis; Sunovion; Oxford University Press